This week, I'm branching out into pastures new and have nipped across a couple of borders into France in order to meet one of my newest Twitter contacts, Gill of @Ruralfranceshop. Gill loves boats, the countryside and horses and has harnessed (sorry) her passions to start a Zazzle online store where she sells products with prints of her lovely photos on them. There are beautiful images of canal scenes in both England and France. I think they would make wonderful gifts, so in trying to find out more, I asked Gill to talk to me and tell me more about herself and her interest in France, and especially boats.
Firstly, Gill, could we ask you for a little personal
information, such as who you are, what made you move to France and what is your
artistic background?
Firstly, thank you very much, Val, for inviting me to your
blog! Hi everyone, I’m Gill, born on the outskirts of London, which was
“countryside” then. From the age of about 3 I wanted a horse, but didn’t get
one until I was 28. At around 10 years old I became interested in photography,
developing and printing - when people still used film, and at school, art was
my best subject. Leaving school I went straight into graphic art which I
followed for my whole career, most of it self-employed.
We moved to France partly because of our two horses, as it’s very
expensive to own your own land in the UK, here we were able to have 7 acres. We
both learnt French at school so had a mediocre grasp of the language - which is
much better now after 11 years though a long way from fluent. We love the
laid-back French way of life and the community spirit that’s gone from much of
the UK. And the countryside is beautiful too. It’s great being closer to the
rest of Europe as well.
That must be wonderful, Gill - to have land, horses and
France as well! Looking at your online shop, I've seen all your products
feature your photos. I think readers will want to know what Zazzle is? How does
it work and how do you go about building an online store under this umbrella?
Zazzle is an American based print-on-demand company. The products
are mainly manufactured in the USA, and when a customer orders a design (for
example, on an iphone case), it is printed on that product as a one-off and
shipped direct from the manufacturer with a 30 day guarantee. They have a huge
range of products now from keyrings to stretched canvas, tableware & home
furnishings, greetings cards & stationery, phone cases, bags. There are too
many to mention here, I think the last count was around 450 different items.
Setting up a shop is easy! Once you’ve named your shop and
uploaded your images, it's a fairly easy process. Selling, however is a
different story. It’s definitely not a get rich quick scheme! There are a vast
number of designers on Zazzle, so plenty of competition! 6 years later,
perseverance and patience are beginning to pay off.
However, you don’t need a
shop to design something for yourself. Anyone can upload a photo, add it to a
product and buy it. The design controls do have a bit of a learning curve
though!
It’s also possible to just be an associate, and earn referral fees
(quite nice ones!) by promoting other peoples designs.
That sounds like a really great idea! You obviously love
the countryside and also the canals. Tell us a bit more about this part of your
life
I’ve always had a love of the countryside, wildlife and
gardening, I don’t know where it came from - although perhaps it was because my
mother was a keen gardener. I’ve always had pets as well, from mice through
guinea pigs, dogs, sheep, goats and chickens, to horses. My love of canals
started with the first hire boat that my parents organised c1970, on the
Llangollen canal, and after getting hooked, it was an annual holiday, or
sometimes twice a year, on different UK canals. We had canoes for a while to
satisfy the canal cravings.
Later, I had two different friends who lived on narrowboats,
one an old working boat with a canvas covered hold and no mod cons whatsoever -
that was my favourite, much more of an adventure, especially being a deeper
draft on the fairly shallow canals! Happy memories of cooking bacon butties on
a little camping gas stove in the hold, walking along the top plank to jump off
the front at locks, and sleeping in the boatman’s cabin with the door open as
it was too hot with the stove, even with it snowing outside.
Another time, a friend had a boat built, and we brought it
back from the Midlands to near London as an unlined shell with newspaper
curtains and sleeping on the paving slab ballast.
Over the years I’ve explored quite a few of the derelict
canals on foot, and always having had dogs, it’s an opportunity to go somewhere
different with them. That got me interested in canal history. I belonged to a
restoration society for a while, and I’m impressed with how much progress these
organisations have made - I remember when the Kennet & Avon canal was
derelict, and that’s been open for 25 years now.
No wonder you have such a lovely blog on canal history! I
love your photos and articles. You mentioned you wanted to buy a barge to live
on. What kind of barge and do you want to cruise with it too, or simply live on
it?
I like the idea of a Tjalk style barge, though we don’t
intend to do any sailing. Now we’re getting on a bit, the wide beam looks more
attractive than the English narrowboat for space and comfort, and with nice
wide gunwales. We plan to explore all the French canals and neighbouring
countries as well. Who knows, we may even cross the channel again one day! One
thing I love about French canals is the towpaths, wide, well made and less
populated compared to the UK, and great for dog walking.
Gill, I'll be incredibly envious if you get to do all
that before I do! It's my dream too, but work is preventing me from moving far.
But back to your business. How do you transfer your photos to the products you
sell?
Quite simply, I upload the images to Zazzle, they supply a
blank template for each product to which I add the image and any text online,
adjust everything for the best layout, add the royalty of my choice which
depends on how much work was involved, and post it for sale in the appropriate
shop. In practice it can get quite complicated with layered images (e.g. a
background image, plain coloured shapes over the top, a cut-out image on top of
that), and several different lines of text which are made as templates for ease
of customization - mostly that is the way wedding invitations are done.
Occasionally customers will contact me for a variation of design, layout or
product, and I do my best to please.
I was going to say it sounds a bit like self publishing
books and all the formatting, but at least we don't have to worry about layers!
Just out of interest, do you do any other kind of art?
When my grandfather died, I inherited some old cameras and
postcards, so vintage cameras and photography became one of my passions, and I
now collect old photographic images as well to scan and use in my shops. They
can be very labour intensive for retouching. I make digital patterns using
software, just because I like doing it, but they look great on cushions! I also
use some of my photos with different filters to make digital paintings, if I
think it improves on the original. A little bit of graphics - for example, my
canal roses range, I learned the method for painting them years ago, and
decided to reproduce the style using the same technique but digitally. I also
like painting and sketching, but rarely have time to practice it. I need 48
hours in a day!
|
Gill's dog Raffles |
Haha, I know that feeling! I love canal art, and think
what you're doing is a really excellent idea! It seems to me that you've really
worked out how to use modern technology to market your artistic abilities.
Amazing! So having got everyone interested. how can readers reach you, make
contact and buy your products.
Well, Val, I have 6 main stores. They are as follows, so
people can take their pick:
http://www.zazzle.com/ruralbusiness -
business cards and stationery with a mainly rural theme
Each of these stores
has a “contact seller” at the bottom of the home page, and are also available
on most country domains in that currency - i.e. just substitute .nl for .com
I
can also be reached by email at
ruralfrance@gmail.com
Gill, it's been great to meet you and thanks so much for sharing your ideas and interests with me here. I wish you heaps of success in finding the barge of your dreams. Let me know when you've got it and maybe we can meet on the waterways sometime!